Hi, I’m Katie.
For over a decade, I have led product & marketing development for some of the world’s greatest brands.
I am a builder and strategic partner to business leaders with an approach that drives new thinking & opportunities to develop, improve, and innovate what they put out into the world.
I currently serve as Global Head of Insights & Strategy at YouTube, where I focus on building subscriptions & launching emerging digital products & experiences.
“She not only has the technical skills, but digs into human truths and extracts the most critical bits to impact our strategy. Her work has reshaped how we think about the whole business.”
I also run a consultancy for strategic advisement geared toward entrepreneurs, start ups, and small-mid sized businesses in the entertainment & content spaces.
“Meeting Katie in the early stages of planning to launch a podcast /YouTube channel/ entirely new content stream for our already multi-platform business was a gift. She neatly strategized a brilliant mission for us and guided the project from concept through content planning into the details of production. Not only is Katie a pleasure to work with, but her experience on the inside makes for invaluable insights about optimization, engagement, and creating work that will, well, work.”